Lead Product Designer · London

Making complex products feel simple.

I lead the design of enterprise SaaS, AI-enabled and mobile products — from discovery and strategy through to validation and delivery.

Enterprise SaaS · AI Products · Complex Systems · Mobile · Design Strategy

View selected work

Selected work

Four projects. Four different problems, each requiring a different design approach.

Here are four examples of how I’ve worked across complex systems, ecosystems, AI and new product development.

01 / selected case study

Enterprise Migration Platform

Defining a new enterprise product from the ground up.

Turning a complex migration service into a guided product spanning setup, system mapping, validation, error resolution and launch, with AI-assisted configuration.

Blue tiled grid representing a configurable system

0→1 PRODUCT DEFINITION · SERVICE DESIGN · WORKFLOW MAPPING · ENTERPRISE UX · AI-ASSISTED CONFIGURATION

02 / selected case study

Marketplace Ecosystem

Designing an interconnected buyer and supplier ecosystem.

Leading the end-to-end design of a B2B marketplace spanning discovery, purchasing, fulfilment, orders, returns and supplier operations.

ECOSYSTEM DESIGN · BUYER & SUPPLIER JOURNEYS · COMMERCE UX

03 / selected case study

AI-Assisted Bid Evaluation

Designing AI to support complex procurement decisions.

Designing an AI-assisted evaluation workflow for summarising bids, comparing suppliers and surfacing evidence across complex submissions.

AI INTERACTION · TRUST & EXPLAINABILITY · DECISION SUPPORT

04 / selected case study

Design System

Creating Asite’s first design system from the ground up

Helping evaluators summarise submissions, compare bidders and interrogate bid data while keeping evidence and user control visible

0→1 DESIGN SYSTEM · GOVERNANCE · ACCESSIBILITY · ADOPTION

01 / selected case study

Configurable Attributes

Simplifying complex enterprise configuration

I redesigned a fragmented administration experience into a clearer, scalable system for creating, organising, reusing and publishing configurable project data.

LEGACY SIMPLIFICATION · SYSTEMS DESIGN · IA

Impact

Enterprise product areas led

70%

Design-system adoption

Product Designers mentored

20+

Cross-functional collaborators

Emerging technology

Designing with emerging technology

I use AI where it genuinely reduces complexity — from conversational assistance and automated summarisation to intelligent comparison, workflow configuration and assisted data mapping.

Bid intelligence

Key variance identified

Supplier B has a 14% cost variance in scope group 04.

About

Designer, systems thinker and collaborator.

I’m a Lead Product Designer with 10+ years of experience across enterprise SaaS, mobile and digital products. I currently lead product design across complex construction and procurement platforms, from discovery and research through interaction design, validation and delivery.

I’m drawn to problems where the answer isn’t obvious — complex workflows, interconnected systems and emerging technologies that need clarity, structure and careful product thinking.

More about me →